, the power of the exhibition published by the American Exhibition Research Center, shows that the exhibition is an important way for the exporters to sell their products. In all kinds of marketing, trade fair turnover is second to direct selling. Moreover, the exhibition is an important channel for exporters to come into contact with the buyers. 90% of surveyed buyers thought that the exhibition was the most important source of purchasing information; 3/4 of buyers found new suppliers at trade fairs, and over 1/4 of buyers bought products at exhibitions.


                the physical exhibition promotes the great role of exports, attracting many Chinese export enterprises, and there are tens of thousands of enterprises participating in the domestic export trade exhibition every year. More than that, many enterprises also went abroad to participate in overseas trade fairs. Only in Germany, in 1998, 1742 exhibitors in mainland China and 1164 exhibitors in Hongkong participated in 67 trade exhibitions and 43 trade exhibitions held in the country.


      domestic real exhibition effect of


      China domestic export promotion trade show important Kunming trade fair, Canton Fair, Urumqi, Harbin Fair and fair. Among them, in addition to the Canton Fair, most of them were developed in 90s. The size of the exhibition is different from that of the international and domestic.


 ,             Canton Fair is China's largest and most widely covered export commodities fair, founded in 1956, the two spring and autumn each year. As of the Spring Festival in 1999, the total volume reached $263 billion 300 million. The role of all the exhibitors to expand exports varies from enterprise to enterprise.


              Shijiazhuang Xinhua clothing factory has been in the Canton Fair for more than 10 years, and every year in the spring and Autumn period. Ms. He Yanfang, who is in charge of the exhibition, thinks the Canton Fair has a high price. They each year from the formal channels of distribution of three booths, costs of up to 15 thousand yuan. As for the effect, Ms. He said: “ only occasionally received a small order, not very satisfactory. ”


                according to industry sources, the price of the Canton Fair has been rising, the cost of the standard booth is sometimes up to 80 thousand yuan &ldquo, and the price is high. The reason for it is the problem of the distribution system. According to the principle of distribution, it is necessary that the annual export amount must be reached to a certain index, then the booth may be obtained. This is from the small and medium enterprises. If they want to participate in the Canton Fair, they have to go to the hands of others. So, to their booth, are at hand, layers increases. As a result, many small businesses have been forced to share one booth.


      some buyers are also disappointing to the Canton Fair, which they think are too large, poorly organized, less professional, and long lasting. Mr. Alex C Shelton of Joy Enterprises complains that the Canton Fair is increasingly lacking new ideas. He said: “ every time it's the same product, the same manufacturer. Buyers go there not to find new customers, but to order &rdquo with old customers. He feels that most buyers prefer more professional exhibitions.


              at present, rendezvous and comprehensive domestic other exporters, such as the southwest Kunming trade fair, northwest of Urumqi, northeast haqiahui, East China Fair, has great influence in the local, but its size and turnover are far from and of course in the Canton fair, the price cheaper than the fair more. According to the relevant organizing committee, the average cost of the standard booth of the Kunming fair is about 4500-5500 yuan, and the Ukrainian fair is 4300-5200, and Harbin Fair is 5500-5800.


                overseas exhibitions gradually favored


              to overseas exhibitors, directly sell products to foreign customers, especially those who have not been to China, which is another important way for Chinese exporters to expand exports. In addition to recognizing more potential customers and returning visits to old customers, overseas exhibitors can also enable Chinese exporters to be in touch with similar products abroad, participate in seminars with the same industry, understand product development trends and quality standards, and establish extensive contacts with counterparts.


                at present, Chinese organizations overseas exhibitors target areas are mainly the economically more developed regions, such as Germany, Italy, America, Australia and Japan, the Middle East, North Africa and Dubai, Cairo and Johannesburg in South Africa and other emerging market exhibition in recent years, also attracted a lot of Chinese businesses.