the exhibition platform design is the facade of the exhibitors, which is related to the image of your exhibitor. As more and more export companies go out of the country and go abroad to participate in the exhibition, they see problems that have not been noticed in the past. That compared with foreign counterparts to make their own products, buyers of low, low price, and not their own products is poor, but their poor image exhibition. To this end, some exporters began to organize their own marketing planners, planning and designing, hoping to get out of the shadow of the low level enterprises. But for more export enterprises, they began to take part in overseas exhibitions, lack of exhibition booth design and image planning experience, at this time, some design schemes rely on the professional exhibition planning company or agency arrangements in advance, you can solve this problem well.


      exhibition platform design: overall strike, or outstanding personality?


      because of the enterprise to the overseas exhibitors to participate in different forms, some delegations and some representatives of enterprises alone exhibitors, therefore, in the design of the booth also appeared on different trends. The collective exhibition enterprise often booth design as a whole, outstanding professional image and the overall image. For example, by China Council Delegation to participate in the exhibition, will build a large China Museum in the exhibition hall, and a China sign in the construction, lighting and decoration and other aspects, highlighting the characteristics of novel design and China.


      according to China CCPIT exhibition information of Tian Jing introduction, the exhibition design company unified design for the whole of the pavilion according to the product characteristics of each participating, but with layout in the exhibits, exhibition, the exhibitors can own layout.


      Cologne International Expo Shenzhen representative office to assist enterprises in the exhibition, booth design is to win the overall image. According to Mr. Hua Liang, the co ordinate of the commercial exhibition, as the representative office of the Cologne exhibition, they will improve the image of the exhibitors to the recommended enterprises. For the enterprises participating in the exhibition of China Pavilion, they will recommend and contact the exhibition planning company to carry out unified planning and design. “ the overall design is more imposing, and the cost is more economical. &rdquo, Mr. Hua said. Especially the agency of different organizations in different China enterprises to participate in the same exhibition, also should be coordinated and unified some basic factors, such as color tone, reflect a kind of national image.


      for this, Mr. Zhang Weixiong, the general manager of the Hk Exhibition Services Ltd, agreed very much. He believes that the exhibitors in mainland China are still well organized in the name of the National League, and those who want to find Chinese products will go directly to the Chinese product exhibition area. “ if you are two, he is not easy to find you, the effect is not good. ” he said.


      sometimes, Chinese mainland exhibitors is separate registration, but because enroll in the exhibition China enterprises more, with the consent of the exhibitors' views, they will also put Chinese, participating enterprises concentrated in one area, there is a unified image in the exhibition, those interested in China products buyers find convenient. In this case, &ldquo is made by our cooperative decoration company free of charge for them to make some unified arrangements, put them together, add some decoration with Chinese characteristics. ” so, in foreign propaganda, agency can also China exhibitors in the form of publicity. Mr. Zhang stressed.


      but there are also many exporters who are willing to design the business stand alone at the exhibition. “ this will highlight the image of the individual. ” Mr. Sun Wei, deputy general manager of IPC group think so. In fact, an exhibition hall ten, hundreds of exhibitors, hundreds of thousands of customers, not a watch, “ therefore, should be considered in the design and layout of focus, such as: brand logo, logo, company name, company advantage and service etc.. ” the Group Marketing Director Fan Xiaoning said, “ exhibit simple, no need to introduce products; purpose is to allow buyers to impress in the shortest time. ”


      of course, it needs to be planned as a whole. In this regard, EVOC rely on their own designer. At the 1999 exhibition in Hannover, Germany, they made some dynamic designs in order to attract buyers. Mr. Fan said, because this kind of exhibition space is relatively large, relatively high above the booth location, the designer has in the booth arranged above a company logo cube, constantly rotating. “ because of the high position and the movement, we can see the sign far away. And in the exhibition, the layout of the exhibition, also should let the customer come to the booth, you can see what you most want to let him know the product or content. ” Mr. Fan said.


      talking about the design at that time, Yi Yiping, director of marketing department, said: “ our design principle is to highlight the key points we need to focus on with a clear and clear design style. ” for example, at the Hannover exhibition in 1999, their booth was designed with a simple color block, with a bright color to win. Ms. Yi said proudly: “ at that time, the atmosphere of the exhibition hall was relatively low, and the patterns of many exhibition stands were messy.Most of the exhibitors use the frame structure of the booth design, and our main tonal is brighter blue. In the exhibition hall there is only one, the booth is quite outstanding. This will easily attract the attention of buyers and give them a deeper impression. ”


      how to highlight the personality in the design of the booth, which is related to the exhibition purpose of the export enterprise. If the purpose of your participation is to promote the brand and promote the image of the enterprise, we should highlight the logo of the enterprise and the brand of the product brand. Mr. Fan said, “ in the selection and layout of products, our principle has three, one is to choose who can represent our leading products in the industry, the level of research and development ability; two is based on the target market development trend of selected local market of the products; the three is to choose representative the characteristics of the enterprise, and the image of the product. ”

      some exporters have their own marketing planners and professional design personnel, image planning and exhibition booth design is generally do; but to more enterprises, they began to have overseas exhibitors, lack of experience in the exhibition booth design and image planning, the international exhibition the information is relatively scarce, plus the lack of language and cultural differences and communication media, it is not easy to them with foreign design agencies, often spent the money, can not achieve the exhibitors booth design exhibition exhibition design intention, rely on some institutional arrangements for professional exhibition planning company or agency of this, then you can solve this problem well.


      headquartered in Germany Germany Bo Lu exhibition planning company (BLu GmbH Fair Plan), there are branches and offices in Taiwan and Shenzhen, China respectively. Over the past 8 years, the company has designed textile, furniture, gifts, candy, toys, hardware, household appliances, photographic equipment, footwear, industry, bicycles and sporting goods exhibition for thousands of enterprises attending international exhibitions. They also worked for the Guangdong Midea Group, Limited by Share Ltd, China Gongmei group electrical products import and Export Chamber of Commerce, China the promotion of international trade, export enterprises and export management organization committee, China Light Industrial Corporation for foreign economic and technical cooperation and Guangzhou Jinghua Optical Electronics Co., nearly 20 China of exhibition planning and design exhibition.



      about the exhibition planning services, business Bo Lu general manager Kai Lu said, first of all, the building layout of the exhibition planning company to get exhibition booth, exhibitors registered to the exhibition organization after this plan can be obtained. The planning company is going to study the building plan: how many meters is there? What kind of stall? Is it a corner stall for two sides? Or is it a four - sided stall on the island? Or is it an open stall? The display products of the showdown, including the booth, the laminates and the cavities, are also taken into consideration.


      at the same time, the design company also has to consider which exhibition hall in which city is the exhibition? Because of the different exhibition halls in different exhibitions, the organization of the exhibition has various requirements and many restrictions on the exhibitors. Exhibition planning companies need to study various exhibitors in different industries for exhibitors, because different exhibitions and different exhibits have different priorities and ways of display, all have specific purposes.


      it is also important for the planning company to discuss the budget of the stall design with the exhibitors. Because high quality exhibition and booth design can effectively display the corporate image and capabilities, and the cost of high-quality exhibition design and booth design is also high. The exhibition planning company must be able to provide more services and assistance to the exhibitors at the site of the exhibitors and the local exhibition. This requires transnational exhibition planning companies to provide services.


      therefore, in the choice of exhibition design company, to consider whether the other side is the international exhibition planning company, and their agency, whether the exhibition venues have very good communication skills, to help exhibitors to save time and energy; the other side also need to fully understand the meaning of your products, corporate logo because of this, can promote the cognitive booth design and marketing effect of your business and products in the exhibition.


      in this regard, Mr. Zhang said that this kind of Hk Exhibition Services Ltd, the international exhibition design company, with offices in China home, at the exhibition venue also has offices, for exhibitors and exhibition and decoration company communication. He pointed out that if the booth design company does not have a branch office at your exhibitor, but a decoration agent, you need to investigate the relationship between the agent and him, the history and credibility of the cooperation, and how the quality of the project is. He said: “ if China's export enterprises participate in a group as a whole, it is best to do so in order to ensure the overall image of the exhibition platform. ” the company often organizes Chinese export companies to participate in Hongkong and overseas exhibitors.