although the human condition is different, all the successful exhibition personnel must have some common knowledge and ability. In order to obtain the success of the exhibition, the exhibitors should master the following knowledge.


         


            all exhibitors are required to understand some of the company's history, objectives, organization, policies and procedures for the information, understand the company's history and current mission is very important, the background knowledge will help the exhibitors on behalf of the company to produce the understanding and acceptance of the highest level of management value view.



              exhibitors need to understand how to act in the company system, they should also understand company policies and procedures and their causes. When the exhibitors are aware of these reasons, they will be able to abide by these rules and explain them better to the audience.



              knowledge of product knowledge and application.



              they must understand the exhibitor products and master the different use methods of the product. Familiar with the characteristics of the product can start from the written knowledge, and then make use of this information in practice to solve the problem of customers.



                now, a large amount of product information is stored in the computer database, and the exhibitor can extract it directly. Many exhibitors take their laptops to visit. This allows the exhibitor to send out any information of any product in the customer's office.



           

              exhibitors should know their competitors' products just as they know their products, because they must compete with their competitors at the time of exhibition. A careful understanding of the competitive products can make the exhibitor design a demonstration system that is superior to the competitor's product exhibition.



             


      knowledge about the nature of the exhibition, classification, exhibition design, exhibition implementation and so on.



     


                in today's competitive environment, the exhibitors must be customer oriented to succeed. As a result, they have to understand the customer's business. Each customer's priorities and problems are different. Exhibitors must be able to identify them and make corresponding responses. For every company, exhibitors usually have assets with several different customers. The exhibitor must understand all the preferences of all the people who have an impact on the purchase decision.



     


      many exhibitors are responsible for their respective regional profits. And the exhibitor often acts as a consultant to the customer. Therefore, it is very important to understand the basic business practice behind the operation of the company and the customer company.



             


              many companies focus on the long-term relationship with specific customers. The exhibitors must carry out training to identify these customers and cultivate their relationship with them. The customer management of the long-term interests and the customer management concerned with the short term participation have different requirements for the activities of the exhibitors. They have to work with customers, predict and identify problems, and find solutions to mutual benefits. This requires a large degree of mutual disclosure, trust and commitment, which is difficult to see in the transaction type marketing.



     


      many exhibitors work in the team. The skills required for a team success are not the same as that of an individual. Therefore, we must pay attention to several elements in training: to be aware of the needs of partners; to accept others' shortcomings; to cooperate and share information; to accept others' opinions with an open mind and to place team success on personal success.



     


                most exhibitors have great autonomy in managing their own areas. They should not only allocate time to their customers, but also allocate time in all aspects of their work, especially between exhibitors, services and administrative work. Exhibitors should believe that the ineffective use of time will greatly reduce their effectiveness.



      computer aided


      many companies train attendees to use software to allocate reception time between customers, draw up visiting schedules, and process many management details, such as sending orders, sending visiting logs and reports, designing manuals and quotations. Many exhibitors also use the laptop as a necessary tool for its introduction. As the success of the exhibition is more and more dependent on the use of computers, many companies carry out training courses on computer application technology.



     


      exhibitors must learn the skills and means of exhibitors to enable them to communicate effectively with their customersAnd convince the customer.



      intellectual property and legal knowledge of



      must comply with the relevant regulations in the exhibition plan, implementation, construction exhibition and so on. Construction related laws and regulations may include: building regulations, technical facilities regulations, booth construction regulations, and trade related laws and regulations, including trade regulations, business regulations, customs regulations, insurance regulations, copyright laws and regulations.