Take part in a variety of exhibitions, which is called the display of sales skills. There are more and more exhibitions in China now, so if you want to show sales, you have to choose an appropriate exhibition.



First of all, you have to choose the size of the exhibition.

If you are a small manufacturer, people are world-class manufacturers to participate, attracting large customers, not your target customers, then you will only show more small businesses, so do not play with others. Just like taking part in the world heavyweight boxing competition, you also sign up. You stand next to someone else. The man is two meters tall and 150 kilograms. If you are 60 kilograms, one punch will be killed. So you want to see what your goal is? If your goal is to get to your potential customers, you want to analyze it, will your potential customers come? When they come, what will it be? What do they see mainly? You have to choose properly.  


The exhibition techniques    



First, we need to study the psychology of exhibitors; the two is to prepare for good people, times, places, things and money; three is marshalling; four, to look for potential customers; five is product introductions, six is to improve exhibits' recognition and follow up after meetings.

Second, we should make full use of good people, time, land, things, money and so on.

Third, it should be marshalling.  


What is this marshalling? Is the multiple destination offensive collocation, can be divided into several parts, for example: to collect information of — — for an exhibition, almost competitors in the industry and downstream all will come to you, so it is very important to collect the entire industry information machine. Another example: there are special friends, these friends sometimes ask experts learn speech, please talk to officials and will cut the ribbon, there will be industry management personnel, will have a peer, you will have the upstream suppliers, downstream of you, media friends, friends of the government, so I want to make a few peers I want to make some friends, like friends, as well as the association and so on, will not let go. You have to assign a good person, who is to attack each part.



Fourth, looking for potential customers:

Who is your potential customer? How many submersible customers are you going to collect? Of course, the more the better, you have to set a target so that you can think about how many people you want to take? How much information do you bring? At the scene, you have to tell which of the potential customers, and which is to see a lot of fun? What are the problems that potential customers usually ask? Who specializes in dealing with potential customers and who are dealing with sightseeing people? For a large amount of data is, for everyone; two is important, to receive good, otherwise there is no, like a swarm of bees came too late to make, so after a few days of the company, your name card is not, there is no information, so to protect your resources.


Fifth, product introduction


Those who are talking about interested people, you feel that you have the opportunity to catch him, and ask him to sit down and talk, and you will give him complete information. For potential customers, you should try to make him leave information. How do you leave it? There are tempting skills. What does everyone like? For example, if you leave your business card and fill in the information, you have a chance to win a prize.  


Sixth, expand the brand awareness of  


In order to standardize the behavior of purchasing, large enterprises take the way of bidding.  


In addition to public relations, small and medium-sized enterprises must join the ranks of bidding for good projects and good users. Bidding is the trend of the times.  


This popularity is, of course, reflected in the grade of the exhibition you attend. Besides the booth, it is also related to your dress and your gifts. Try to make others impress your brand. As a gift, he will not throw it and keep it. In the past, when the computer was in a red fire, many manufacturers sent the mouse, and that package was his web site and the company's brief introduction. Since the customer is reluctant to throw it, you can put it there and watch it every day. Sending different things can increase the popularity and rendering of the brand. Your people go out to participate in the exhibition, it is very good exercise, can be more knowledgeable, but it is really necessary to make up the group.  


Seventh, consider all the money and make a profit.  


It is very tired to take part in the exhibition, so you have to find a good time and place for dinner, where the toilet is, where the place is, and you need to make a point. In addition to your contacts is how, who traffic and all the arrangements should not be ignored, should be good at all to participate in the exhibition booth, even if it is very beautiful, but the other is very weak, did not play a multi-level plot class, next time do not necessarily do well. It's time and effort to take part in an exhibition and make sure to make it back.  


Eighth, in the end, according to the effective data, follow up after the meeting.

After that, you should pay attention to it. If you collect 400 customer information, generally speaking, you will forget it soon after attending the meeting, lose excitement, three to five days.Two weeks at most. So you have to finish the follow-up work in 5 days. When a person calls a person a day can play ten links, you have to give them up and divide the list to them. If there are local customers who also go to the exhibition, you have to continue to visit them for a few days. So after this part of the meeting, you have to master it.

 
Strategic partner sales skills  


The last trick is to call the strategy partner sales skills. This is the highest level of customer relationship management, which is the establishment of a long-term partnership. There is a motivational point in this, that is, to share the interests of the guests.  


There are several ways to share the benefits: one is the simplest one, as long as the old customer has a discount, or a discount. Another way to take some cumulative points is to accumulate the total amount of consumption and return some preferential treatment to some companies, such as participating in the Silicon Valley technology seminar. Of course, this is the profit of the big company, but it will allow me to go to Silicon Valley in the United States, and I will count the points seriously. So you know, who is particularly interested in it, and you have to put it on whose head. Another is that we cooperate to develop products. In order to design it, we must design a plan, a style, a series, a mold, and a dedicated booth. You can also cooperate or joint venture to carry out some projects. These are long-term strategic partnerships. There are many ways to extend them. For example, there is a governing body in Chinese and foreign management. We must have a cooperation, or that is the deeper relationship. These ideas and methodsIt is to create more additional value for the customers.