The exhibition time is short, the noisy and crowded, to get the best results, we should pay attention to the following matters:



(1) site arrangement. And many exhibitors booth for relatively small enterprises, in the show and the audience discussion space will be relatively narrow and crowded, it is difficult to achieve the smooth progress of the transaction, it is necessary to hire the meeting room in the exhibition hall around the hotel, hotel, or staying in the hotel room and customer contact, which can not only create more a relaxed environment, and can use the night time for more extensive and in-depth contact with dealers.



(two) a unified response. The principle of negotiation is that all people should unify the caliber, and can not make the mistake of the inconsistency of the investment policy, otherwise it will lead to the dissatisfaction of the merchants. This requires prior communication, in-depth communication on misleading investment policies, what kind of statements to use for a specific question, and how to deal with different distributors, all of which need to give a detailed and definite plan.



(three) rational distribution. According to the ability and experience of exhibitors, assign tasks, business negotiations, external liaison, logistical support, exhibition information collection, etc., everything should be specific to people, so that they can cooperate and complement each other in actual combat.



(four) image etiquette. Any exhibitors are on behalf of the enterprise with customers, how the personal behavior of corporate brand, not a piece of cake. The first thing to do in the market is to be a man. Dealers have more strength. If the quality is too bad, they can't develop into an agent. Similarly, a good dealer will also look at the business. The quality of the employees reflects the corporate culture, and the company dealers with poor corporate culture will also be in a long way. Therefore, all the exhibitors should pay attention to their own image, in the face of customers to be neither humble nor pushy. In clothes, it is best to dress business uniform.



(five) flexible mastery of investment policy. The difference in agricultural products is large, different regional climate differences, crop distribution, drug habits, agricultural production level, the degree of economic development, the agricultural products, packaging, delivery time, delivery for the first time the number of needs are not the same, it cannot make dealers must comply with the same terms in order to obtain qualified agents. In the face of these circumstances, enterprises need to use it flexibly under the balance of the overall advantages and disadvantages.