everything is always from nothing to a good to a big time. As an industry, convention and exhibition will not be an exception. Then whether the development of each project in the exhibition industry is the same, there is no common point. There is obviously a certain law of development. The general exhibition project will pass through the following stages, or the following stages.



      the first stage is the conference and exhibition project training phase, just like children, can grow from childhood to survive, so that they can live well and grow up to be independent. This stage of the exhibition project is mainly investment, this cycle may be 2 years, and may be 5 years, even longer! This stage can be divided into the following 4 stages:



      1.“ at ”. This stage is generally the year of the creation of a convention and exhibition project. We must collect all the financial, material, human resources, human relations, media, exhibition industry leaders, enterprises and the large user enterprises in the exhibition industry to serve the whole exhibition project. The first year was a red shot and a good start for second years. This is the initial stage of the benign cycle of the exhibition project. However, there are a number of companies, small fishing through fraud and other means to deceive go, this is not the company bigger and stronger, more will not succeed!



      2. complements and perfected, and create resplendence. No matter how successful the first session of the general, there is no perfect place, there is always a need to modify the place, then repeated reading, peck grinding, study last year summary, gaps. According to statistics last year (including the number of exhibitors, the audience number, number of transactions, the size of the exhibition, the international scale, for some abstract criteria to use to quantify, such as physical exhibition grade, customer satisfaction, the influence of the exhibition through interviews and questionnaires to determine the corresponding quantitative target number this year) and, by all means to accomplish this goal. This is the stage of the benign cycle of exhibition projects.



      3. strengthen the influence, strengthen the word of mouth publicity, and form a virtuous circle. This is an in-depth phase of the benign cycle of the exhibition project. In this stage, we should do a good job with the main organizations and the media organizations, and do a good job of publicity. With the good quality, reputation and strong propaganda of the first two exhibitions, it is actually the brand of the exhibition project.



      the second stage is to make friends and cooperate with each other. This stage should look at a higher and wider view. If the first stage is mainly domestic, then the second stage should be both internal and external and go hand in hand.



      1. cooperating with the exhibition company or related units that hold similar exhibition projects at home and abroad. Or the sharing of resources, or the provision of a platform; or more than one, or the same period; or mutual agent, or add activities to improve the grade.



      2. in cooperation with media institutions at home and abroad. The media is the third party mouth, eye, and ear of the exhibition project. With its unique function, the media can often make the project work more than half the effort. So the exhibition group must attach importance to the role of the media. A person speaks directly with a person with a speaker, and the effect is clearly disparities. There are many companies who know the important role of the media, but use the media to distort the facts seriously.



      3. cooperating with a well-known group or person in the industry of the exhibition project. The main function of this mode of cooperation is to increase the content of the exhibition project and improve the grade of the exhibition project. For example, the automobile exhibition, the automobile industry association will have a annual conference or seminar at the exhibition site, and the automobile exhibition will be richer and attract the high-level personages to the meeting.



      4. collaborate with any other group or person who can help the development of a conference and exhibition project.



        the third stage is the professional operation, the service outsourcing phase. This stage is the most advanced stage of the operation of the exhibition project. The organization units of the breeze, investment, transportation, reception, accommodation, tourism, etc. all built to a professional organizations, he is only responsible for hosting, CO sponsors, media, and other units support between coordination and communication work. At present, the Boao forum for Asia and the Guangzhou Fair have reached this stage.



        exhibition project operation is a huge systematic project, only horizontally, vertically and spatially, it is conducive to long-term development of mice.