as we all know, China's jewelry industry is in a fast growing period, but due to the uneven operation of various enterprises, and lack of a comprehensive understanding and reference for overseas market operation mode, jewelry enterprises are still unable to expand overseas market. How to successfully step out the first step of the overseas market and get a solid step in every step has become a common problem for many jewellery enterprises. The responsible person said, the London International Jewelry Fair exhibitors China has always maintained a high degree of attention, hope to create a broader platform for Chinese jewelry export enterprises, for China jewelry enterprises expand overseas economic and trade integration behavior to provide protection and services effectively, realize the effective information communication enterprises and targeted to solve the actual needs and problems of China jewelry enterprises.


At present, the export market of China's jewelry products has ended in a negative growth situation and has been gradually warming up. According to the analysis of the industry, the real formation of the Chinese jewelry market is only more than 20 years, and its flourishing development is recognized throughout the world. However, there is a serious market crisis behind the prosperity. Facing this young industry, which is spontaneously formed in the market economy environment and lacks national guidance and policy support, there are many problems to be solved, such as policies and regulations, brand image, business credit and business ethics. For China's jewelry exporters, how to combine the Chinese cultural connotation and Western cultural characteristics and independently develop and independently design competitive jewelry products has become the core of development. In other words, who can master the characteristics and trends of overseas jewelry consumption in China's jewelry marketing activities, who will have the initiative to control overseas jewelry market?


It is reported that a Shanghai jewelry company that produces pearls and semi precious jewelry has made many orders through its exhibitors in 2009, and successfully opened its sales in the UK and European markets. As a result, they had early booked the 2010 booth and became a faithful exhibitor to the London Jewelry Show. It is worth mentioning that the date of the exhibition is September, which is the time when local jewelry wholesalers and retailers make orders for Christmas, thus providing a rare market opportunity for suppliers.


The 2009 London International Jewelry show a total of 680 exhibitors, covering an area of 8650 square meters, 8761 professional visitors, exhibitors ratio old exhibitors reached more than 80%, which also confirms the London International Jewelry Exhibition for exhibitors to provide “ display brand and new product platform, provide the opportunity to meet with &rdquo, both sides of supply and demand; “ provide a fashion for all participants, vitality and joy of the event ” the principle of exhibition.


It is understood that the UK is the world's sixth largest jewellery producer in India, China, Turkey, Italy and Saudi Arabia. In the sales of gold ornaments, the world ranked twelfth in the UK, with 36 tons of gold in 2009 and 80% in platinum jewelry sales. There are 8500 retail stores in the UK, including 6000 independent retailers and 1500 chain retailers. However, the number of jewelry buyers in the UK market is rising. Buyers are more and more diverse. They include owners, leaders, gift retailers, jewelry related department stores, mail order companies, e-commerce, TV shopping, hotels and boutiques. In fact, the British jewelry market is more than the sum of the French and German markets, in Europe second only to Italy.